Senior Manager, Brand Manager
Posted on Apr 6, 2021 by Takeda Pharmaceuticals
Would you feel excited about bringing value to patients affected by Rare Diseases and working with life-saving Plasma-Derived Therapies (PDT)? If so, be empowered to take charge of your future at Takeda. Join us as a Senior Manager, MMN Brand Manager, located in our Cambridge, MA office.
Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. As a Senior Manager, MMN Brand Manager working on the MMN Marketing team, you will be empowered to impact patient lives, and a typical day will include:
The Senior Manager, MMN Brand Manager, represents an excellent opportunity to work in a rare autoimmune disease area, Multifocal Motor Neuropathy (MMN). MMN is a rare neuropathy characterized by progressive, asymmetric muscle weakness and atrophy that affects ~1:100.000 patients with ~6.000 cases in the US. Patients cannot be cured but treated to control the disease progression.
The successful candidate will lead the development of marketing activities and promotional programs for a critically important inline product, Gammagard Liquid. Gammagard Liquid is the only product indicated for MMN in the US Market. It is a multi-billion-dollar brand and the main driver of Franchise growth in the long-range plan.
This role plays a pivotal role in ensuring constant alignment and collaboration with the MMN sales team to execute key tactics and activities and coordinate Takedas presence at major Congresses and events for MMN.
This role requires an individual with good project management skills, attention to detail, and an agile response to change. To succeed in this role, you must have good communication skills, a collaborative approach, willingness, and perseverance to successfully take all projects to the end-stage.
In this role you will work on Gammagard Liquid MMN indication promotional (HCPs and Patients) activities, development of branded and unbranded materials as well as non-personal and digital resources:
Gammagard MMN brand development and physician, patient, and unbranded messaging across all sites of care
MMN personal and non-personal marketing tactics and brand communications, including peer-to-peer programming
Cross-functional lead for MMN to ensure alignment across strategic priorities (collaborating with Medical, Managed Markets, US PDT Institution Marketing Team, Strategy and Insights, Advocacy)
MMN congress lead (eg, AANEM) including cross-functional congress planning, booth design, and execution of commercial tactics, sponsorships, and events (face to face and/or virtual)
Support in the development of an Unbranded Disease Educational Website
Manage Gammagard Liquid Branded Website updates/maintenance
Digital Advertising and NPP Campaigns (GGL Website, Banner Ads, SEO, etc.)
Sales training partnership to ensure strong field sales onboarding and execution of marketing tactics and programs.
Lead marketer to work with the MMN national salesforce
Primary contact for MMN material development and approval through PRT (Promotional Review Team), collaborating with Regulatory, Legal, and Compliance
Manage the MMN Co-Pay Assistance Program in collaboration with Patient Services Lead
Physician customer insights generation to support the MMN strategy
Coordinate creative agencies activities
Manage promotional budget and expenses tracker
EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS:
Generate insights and develop differentiated brands, including physician messaging
Understand, communicate, and execute marketing programs and tactics
Foster strong relationships with physicians, vendors, and internal stakeholder
Capability to understand market trends and customer needs and incorporate customer insights to advance strategy and tactical programming
Track record of strong project management and results orientation, including strong budget management
Ability to successfully work in cross-functional teams, including internal legal/regulatory/medical promotional review team
Understands the role of other functional areas and partners with them to develop the best solutions
Strong communication skills, including presenting concepts and ideas in a clear, concise, and organized manner
Adapts communication style and content to match the needs and interests of the audience
Ability to interpret market research and secondary analysis and translate into actionable tactics.
Demonstrates the ability to solve problems by analyzing issues and making informed recommendations
Ability to navigate ambiguity with a positive can-do attitude and problem-solving skills
Bachelors degree required with 5+ years of marketing/product management experience with a demonstrated record of success. MBA or advanced degree preferred.
7+ years pharmaceutical industry or related experience preferred. Knowledge in Rare Diseases/Neurology or Neuroscience preferred
Experience with digital and omnichannel marketing
Comprehensive understanding of the US Healthcare system and distribution channels
Understanding of specialty pharmacies activity and dynamics
Ability to attend internal meetings, conferences, customer visits as needed
Travel up to 25% including weekends (during conferences/congresses)