Senior Manager or Associate Director, Customer and Market Insights, Immunology & Fibrosis
Posted on Apr 6, 2021 by Bristol-Myers Squibb
At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science. In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
This role is responsible for leading design and execution efforts, customizing research methodologies to deliver strategic customer insights and drive improved decision-making for the Immunology therapy area. The role will be aligned to either WW or US market and will work with the Immunology portfolio. Further specialization of activities, depending on the role assignment, can include application to branding & communications, launch asset planning and brand performance management.
Key Responsibilities and Major Duties
Provides leadership for Customer Insights efforts, developing and deploying innovative market research techniques that reflect best practices, in order to develop key strategic customer insights and drive superior decision-making
Accurately assesses business issues faced by business stakeholders and develops the appropriate market research design to address them, providing superior analysis and reasoned solutions
Synthesizes data from multiple sources to bring added value to research studies, then draws and communicates customer insights in a business-oriented, concise and meaningful way to be delivered to the business team
Consistently develops and recommends reasonable, data-driven business-building ideas and encourages the use of customer and market insights to inform business decisions
Demonstrates mastery of primary research designs and analysis, and independently develops customized non-standard research solutions to address complex, multi-faceted tactical and strategic business issues
Proactively creates opportunities to embed insights and influence decision-making in brand teams
Develops Market Research plans aligned to business need through collaboration with Immunology BI&A and brand teams, creating synergies and eliminating duplication
Bachelor of Science. Advanced degree preferred.
Senior Manager: Minimum 3 years of relevant market research experience, required
Associate Director: Minimum 5 years relevant market research experience required
Pharmaceutical industry experience strongly preferred; therapeutic category knowledge strongly desired
Desired Skills and Competencies:
Experience in the key functional areas of market research, including design and analysis of primary market research and secondary data
Proven ability to effectively operate and influence cross-functionally
Strong technical understanding of marketing research models and deep knowledge and experience across multiple complex research tools
Strong analytical skills and strategic thinking ability
Concise and impactful written and verbal communication skills