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VP, Search

Posted on Apr 6, 2021 by Publicis Health

Philadelphia, PA 19113
Research
Immediate Start
Annual Salary
Full-Time


The Search Vice President exercises broad-based organizational leadership by being a cross-functional
leader. The VP provides direction, management and leadership to the search team. The VP also owns
enterprise search strategy and the execution of key accounts while maintaining strong client relations.


Key Responsibilities


Knowledge


Expert level understanding of digital landscape and agency capabilities
Expert knowledge of search landscape and the digital evolution of consumer behavior as it pertains to search
Expert understanding of media landscape and media mix analysis
Expert in leading process development, integration and compliance across office
Advanced ability to identify potential risks, to proactively problem solve and to create efficiencies
Advanced knowledge of all media categories (Planning, Media, Technology, etc.)
Understands the total marketing process and the strategic role of media
Recognized industry expert outside of the company
Ability to predict industry trends


Internal: Operations, Tactics and Strategy


Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category
Liaise between PPC & SEO teams to synchronize organic and paid searches
Responsible for resource management, hiring and development of search staff on assigned business
Provides strategy, leadership and management to the search team
Responsible for coordinating and integrating across all agencies
Understands how changes in technology and media impact search landscape and our clients; develop POVs and best practices
Provides insight and direction for efficiencies; champions process change
Ultimately responsible for flawless execution of project management of media deliverables and financial compliance


Client Relationship


Point person and true strategic partner for senior level client relationships
Strong client engagement skills
Passion for clients and their business
Leads strategic account and corresponding search team
Clear, concise written and presentations skills to effectively communicate story in a compelling fashion
High-level, strategic/expert; works with senior clients to shape their marketing priorities
Develops new business opportunities with existing clients and take initiative in developing new client relationships


Qualifications


Exhibits Integrity and Trust
Exhibits Self Development
Adherence to agency procedures (on-time and accurate timesheets, annual performance review
process)
Proven ability to lead people (mentoring and developing) and projects
Proven ability to foster teamwork within the department; ability to develop staff; has the respect of
clients, internal partners and peers.
Strong innovation and creativity skills


Education and Experience


Bachelor's degree required.
12+ years advertising experience, preferably within search and media; Extensive online media experience required
7+ years management experience preferred
Pharmaceutical industry a plus
BA/BS; advanced degree a plus




Reference: 1152693295

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