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Vice President, Analytics

Posted on Apr 6, 2021 by Publicis Health

New York, NY 10001
Immediate Start
Annual Salary

We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Directors are often the face of our brand.

Role Objectives:

Vice Presidents will work very closely with their team of Managers to help them stay on track with the day-to-day deliverables of their respective accounts. They also contribute crucial intellectual capital to their teams by coaching and mentoring their teams in designing campaign measurement plans based on their clients' business needs, and using data to tell great stories. A VP will also formulate a vision for their accounts, and proliferate that vision throughout their team. As such, a VP is a mentor, manager, project manager, and thought leader, all at the same time. This position reports into the SVP, Analytics.


B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
10+ years of experience working in an Analytics capacity
5+ years in a managerial and client facing experience
Agency experience highly preferred
Knowledge of Digital Media, Marketing/Advertising industries highly preferred
Experience working with Python, R programming languages
Experience working with relational databases, SQL
Experience growing and cultivating Analytics talent
Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to executive level clients
Ability to develop frameworks for steering complex analytics projects
Strong analytical thinker with an abundance of intellectual curiosity
Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst
Experience with other digital media and analytics tools, Measurement Vendors, BI Software, Relational Databases
Experience with third party research partners such as GfK, Nielsen and comScore
Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
Experience working with Engineering and Product teams
Expertise in managing and querying relational databases
Knowledge of cloud computing environments: AWS, Azure, GCP
Expertise in ad verification tools such as IAS, Moat, etc
Expertise in using or analyzing data form DMPs and DSPs
Expertise in two or more of the following advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi-touch attribution modeling, MMM, cross-device measurement

Reference: 1152693375

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