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Associate Director, Strategy & Activation

Posted on Apr 6, 2021 by Publicis Health

Evergreen Park, IL 60805
Research
Immediate Start
Annual Salary
Full-Time


The Associate Media Director oversees the teams tactical planning and investment initiatives and will support our client with monitoring of digital-focused, integrated media plans to secure the best investment options in a variety of channels to maximize audience reach. The ideal candidate will bring forth a strong point of view and passion for the clients mission and will be a thoughtful decision maker. Must haves include at least 5 years of relevant media experience and expert level knowledge of digital media investment and strategy with a minimum of two years of experience leading a team and a strong track record of building and managing relationships.


The Associate Media Director will be the day to day lead for the brand, being a pivotal thought leader and business partner for cross channel strategy and activation (Social, OLV, Display/Programmatic, content experiences). In order to be successful, this person needs to have expert level knowledge of digital planning/buying and reporting across content programs, precision, social and digital media with the ability to be an innovative, creative and a big-picture thinker (out of box, non-traditional) . This is an energetic, supportive and collaborative team that manages a partnership-driven client and fosters an environment of respect, learning and development.


Responsibilities:


Tactically planning campaigns:
Setting a clear vision on how tactical elements deliver on strategy
Strong integration and partnership with the Strategy Director on the business
Identifying/Exploring innovative opportunities and media solutions
Negotiating plan details
Stay up to speed on new/innovative market opportunities - in the industry overall as well as specific to retail
Staying up-to-date of the marketplace & understanding of client business
Establishing relationships with client, Creative Agency, PR agency, and cross functional disciplines at client from Brand, PR, and Media teams
Proactively find new or better ways of working
Execute campaigns (inclusive of QAing)/working with Precision teams and oversee optimizations/campaign maintenance
Oversee reporting on performance (wrap-ups & weekly reporting)
Manage a team of Associates, Sr. Associates, and Supervisors
Manage client interaction on a regular basis - presenting over the phone, managing status calls, written communication
Creating and asserting POVs along with presenting to clients and internal stakeholders
Strategic & critical thinking to creatively solve complex problems


Qualifications


Bachelor's degree or higher in marketing, advertising, communications, applied mathematics, consumer insights or related field
5+ years of directly related experience and 2+ years of management experience
Digital media expertise including social, display, OLV, content programs/targeting
Expert knowledge of digital investment and activation across all online channels
Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data
Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational/creative style
Willingness to learn and create solutions that challenge the status quo
Exceptional critical thinking and problem solving abilities with the ability to think unconventionally in proposing solutions
Negotiation and influence skills - steeped in required industry, brand, and competitive knowledge
A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high quality work within tight deadlines
Strong process development skills
Robust experience with client interaction
An intrinsic passion for new technology and utilization of social media tools to engage and inspire new solutions for clients
Proven experience in effectively coaching and developing others




Reference: 1152693439

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