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Director, Account Planning

Posted on Apr 6, 2021 by Publicis Health

Philadelphia, PA 19113
Research
Immediate Start
Annual Salary
Full-Time


We're searching for a Director of Account Planning who can assist their teams in uncovering breakthrough customer insights, help our teams to turn them into big creative marketing ideas, and identify high-impact opportunities for developing innovative approaches. You'll push the frontier of how marketing can evolve to meet the needs of the ever-powerful consumer.


Tasks and responsibilities include:


Proactively determine where and how in-depth insight about the consumer's attitude and behavior can help make the client's marketing more successful
Identify relevant marketing program implications
Drive insight into the company new business process
Translate existing customer insights into relevant marketing program implications
Apply innovative research and listening methodologies to create relevant, breakthrough customer insights
Partner with our cutting-edge primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insights
Apply Digitas Health's Branding approach to marketing program development
Lead team brainstorms that efficiently produce breakthrough insights
Create demand for account planning's contribution by demonstrating its impact


Qualifications


Four year degree (thinking/writing intensive discipline Master's preferred)
7-9 years of experience in marketing and/or strategic services organizations such as an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
Qualitative research expertise applying innovative qualitative research techniques
Familiarity with interpreting and applying quantitative research
Ability to discern customer insight and human truth from mounds of data
Passion and empathy for the customer's perspective
Ability to challenge the team to uncover what's in it for the customer
Exceptional writing and communication skills
Ability to quickly gain the trust of clients and internal team members at all levels
Relevant web experience
Candidate must be open to travel as needed




Reference: 1152693867

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