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Media Director

Posted on Apr 6, 2021 by Publicis Health

New York, NY 10001
Research
Immediate Start
Annual Salary
Full-Time


The Media Director (MD) is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. With guidance from the Group Media Director, the MD will be accountable to lead shopper strategy for the client and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all digital shopper marketing channels. The Media Director will manage and direct a team consisting of a Media Manager and Associate Media Manager in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.


Role Objectives:


Account Management


Develops, manages, and monitors client P&L's for assigned accounts
Implement holistic media planning
Introduces Process Development Input, Quality Assurance and Best Practices Input
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Prepares and presents annual financial plans and human resources plans


Performance Media and Client leadership


Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts
Lead Shopper strategy across eRetail and 3rd party media partners
Provide expertise on retailer & 3rd party marketing media ecosystems
Oversee Shopper Media activation, including vendor vetting, communications, negotiation, and reporting
Develops a complete understanding of each client's goals, markets, needs and expectations of Performics
Works within client relationships to champion initiatives that drive marketing decisions across digital channels
Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Advocates across functional areas within client relationships (eg IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
Communicates and implements a Participation Planning Process or all accounts
Independently leads performance and strategy presentations
Solves client problems and uses conflict management skills within a professional environment
Manages strategy development and execution for complex marketing analysis disciplines such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis, and ROI measurement
Leverages syndicated digital research (eg ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends


Team Leadership & Development


Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives
Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
Conducts performance reviews and career path plans for direct reports
Establishes expectations and goals for team on performance marketing thought leadership
Provide cross media planning training for their direct reports


Process Improvement


Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
Contributes to blog, newsletter, training forums and/or task forces
With GMD guidance, create a new approach for shopper media, including development of a Shopper Media Playbook and an approach for media innovation


Cross-Selling


Understands and explains the features and benefits of all products and services
Cross sells products and services to grow Performics' share of marketing spend


Qualifications


Bachelor's Degree, concentration in business, marketing, economics, or advertising preferred
5-7 years of account management experience in shopper marketing
5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
Deep knowledge of key retailers and 3rd party media partners, their ecosystems, and go-to-market strategies
2-4 years of demonstrated success in managing and leading people
2-4 years of digital marketing, search engine, display, programmatic, and/or social marketing preferred
Experience in Consumer Packaged Goods Industry (CPG) is preferred




Reference: 1152694040

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