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Analytics Associate Director

Posted on Apr 6, 2021 by Publicis Health

New York, NY 10001
Research
Immediate Start
Annual Salary
Full-Time


The Associate Director, Analytics and Insights is responsible for the application of data driven insights into Spark Foundry planning, investment, and measurement process. Additionally, the role requires the candidate to design and lead the implementation of modern measurement plans and longer terms roadmaps for the client. Working closely with internal client teams and Analytics leads are vital parts of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables an imperative. The role functions as an expert technical point of escalation, an analytical problem solver, and a technical translator to internal account teams and clients. It provides ongoing strategic account direction/vision for technology, process, and digital reporting/insights.


Job Description


Role Objectives:


Build strong relationships with internal stakeholders and groups, facilitating synergy between the planning and activation functions that manage day-to-day client business
Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
Grow product delivery and agency revenue organically by cross-selling and up-selling value-add analytical products across client divisions, markets, categories, etc
Drive a culture of always on' data driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients' business results
Consult with senior client marketing and business leaders to define and answer most important business questions
Advise on how to best leverage media and marketing investments to drive business results
Work collaboratively with the network to provide the client with the very best thinking and leadership in creating meaningful and measurable marketing experiences
Underpin client marketing processes with Big Picture' measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments
Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required)
Guide and work closely with the planning teams and the client teams to deliver on data driven marketing investment decisions (how much, where, when, which channels, etc )
Create and manage deliverables against detailed project plans that align expectations with outcomes
Provide a high-value consultation layer on top of analytics deliverables
Consult with client media teams to align on the strategy, implementation, and measurement plans for all key accounts
Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied
Build presentations providing clear analytics story - why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
Build the profile of Business Integration within the agency by packaging and evangelizing best in class client work


Qualifications


Minimum Qualifications:


5-8 years of experience consulting with clients on making strategic investment decisions to improve business results
Working knowledge of databases and SQL a must


Knowledge of web measurement technologies:


Ad serving platforms (eg DART)
Website analytics software (eg Adobe SiteCatalyst, Google Analytics)
Data visualization skills desirable (eg Tableau, Omniscope)
Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing)
Experience in a cross-functional team environment with agency experience a big plus
Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment
Strong client management/consultative experience with both presenting and resolving issues
Extensive experience leading and managing marketing technology projects from ideation through installation
Strong critical thinking and problem solving skills - a demonstrated ability to mine data for relevant and actionable insights
Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution
Demonstrated experience with programmatic audience buying concepts and execution
Powerful leadership qualities, as will be required to lead external and internal resources into new marketing effectiveness territories
Strong attention to detail, and be able to quality-check their teams' work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
Strong management capabilities, both operationally (as well as strategically) to ensure that guidance is given to all teams on how to enhance the product as the account matures)
Outgoing and able to integrate with fast-paced planning and activation teams
Able to cultivate excellent relationships with technology and research partners
Ability to meet deadlines in a fast-paced environment
Hands on, problem solving abilities - can do approach (someone who is a thinker and a doer)




Reference: 1152694044

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