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Programmatic Media Manager

Posted on Apr 6, 2021 by Chewy

Boston, MA 02297
Retail Trade
Immediate Start
Annual Salary

Chewy is looking for a Programmatic Media Manager to join our Mass Media Team based in Boston, MA. The ideal candidate will be the leading Chewy's efforts in the programmatic media space with an emphasis on audio. You will drive and execute Chewy's campaign and help drive platform selection, investments, implementation, reporting, and day-to-day optimization to beat established KPIs. The ideal candidate will have a firm handle on programmatic media trends and an eye for detail, deadlines, and analysis as audio experience is a very strong plus. The candidate will work within the inter-disciplinary mass media team as a sole contributor sharing results and best practices.

Responsibilities include vendor selection and management, platform strategy, rate negotiations and implementation, invoice maintenance, and reporting. Additionally, the candidate will be working with the Director of Mass Media and in concert with the linear TV and digital video teams to create campaign alignment and integration. The candidate should be comfortable speaking to and negotiating with the media community and managing a budget.

What youll do:

Plan, negotiate pricing and rotate providers relative to your quarterly budgets
Evaluate creative performance effectiveness and provide data driven insights and recommendations for optimization, rotation, hiatus, etc.
Leverage and evaluate historical performance and deliver recommendations to the Director of Mass Media
Be hands-on with programmatic buying tools for campaign set up, asset uploads, and segment implementation
Manage delivery pacing, bid strategies/PMP development and creative rotation
Maintain a thorough and efficient invoicing process to ensure timely and accurate payments

What youll need:

5+ years of programmatic buying/strategy experience
Experience with digital buying platforms (DSPs)
Digital audio experience a strong plus
Podcast planning and buying experience also a strong plus
Experience utilizing reporting and data management tools
Strong organizational and clear communication skills
Basic understanding of contracts and purchase agreements
Experience with MS Office including Excel
Ability to multi-task
Attention to detail
Strong math and communication skills
Ability to both problem-solve and seek out help when needed
Bachelor's Degree or equivalent experience

Reference: 1152695703

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