Consumer Research Insights Director - Kids
Posted on Apr 6, 2021 by Nike International
We are looking for a consumer-obsessed change agent who has experience with consumer research in product organizations. This person will balance art and science to drive a consumer centric culture to better serve sport specific athletes - elite to every day. They need to be adept at translating qualitative and quantitative data from a variety of sources into actionable insights which will drive consumer concepts that inform the brand, influence product creation, and create business growth. The right fit will thrive as an individual contributor in a fast paced, highly complex offense, and organization. This person needs to have a strong voice and excel at collaboration and integration across functions at the Global and Geo levels. Ultimately, they are the lead consumerist for their Sport dimension who can ensure the organization is meeting the future needs of athletes.
WHAT YOU WILL WORK ON
You are in charge of the insights learning agenda for a sport dimension. You will help set the strategy, near-term and long-term, and prioritize workload aligned with the gender/sport offense. You will define the consumer, identify what we need to learn, and turn insights into meaningful ideas for the enterprise by wiring them into global partners. Your approach and toolkit will balance qualitative and quantitative methodologies. On the quantitative front you will use internal data science and analytics functions and on the qualitative side you will partner with our trends and research arms and external agencies or services to deliver a robust and comprehensive understanding of the consumer. You will work at the source of seasonal concepting with key functional partners. Your scope is sport specific under men's or women's. The Kid's leads will have responsibilities by age - bigs or littles.
WHO YOU WILL WORK WITH
You will be a gender sport lead for Consumer & Market Research at Nike's WHQ Headquarters in Beaverton, Oregon. You will report directly to the VP or Sr. Director, Men's, Women's or Kid's and you will be an important member of the Global gender offense. You will work be a sport specialist and are accountable for sport specific insights and concepts. You will not only intersect with multiple groups across the Consumer Insights function, including marketing science, data science, and direct analytics, but you will also be the Insights face to the business and integrate closely with product merchandising, design, and marketing.
WHAT YOU BRING TO NIKE
Degree in research, marketing, product management, or a design field a plus
5-7+ years of experience in consumer research, analytics, brand management, product or design
A history of skill and innovation in synthesizing complex findings, data visualization and storytelling, and client presentation and partnerships
Ability to manage a portfolio of large research projects with multiple business partners in a dynamic and evolving organization
Passion for sport