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Director, Commerce Retail Media Strategy

Posted on Apr 6, 2021 by Publicis Health

New York, NY 10001
Retail Trade
Immediate Start
Annual Salary

The Commerce Director is responsible for driving strategy for all things ecommerce, to ensure the program meets client objectives and helps grow their online business. The Associate Director will partner with clients to address E-commerce media landscape and will work with client stakeholders and agency shopper teams to develop strategy and plans to execute media most effectively across eCommerce including Amazon (Search and Display), Instacart, Shipt, etc. as well as omni-channel Retail Media platforms, including, Kroger, Walmart, Target, and retail networks such as Criteo and Quotient. The commerce Associate Director is accountable for working with the team to ensure performance is hitting stated revenue, sales, and online goals. Proven excellence and experience in online retail digital media required. A background in shopper marketing and in-depth knowledge of retailer landscape is a plus.

Role Objectives:

Commerce Strategy:

Responsible for gathering the research and data needed to formulate strategic plans that will grow client business
Key lead for client conversations, acts as bridge between media and shopper team/agency for streamlining omni-channel strategies with key retail partners
Responsible for presenting strategic recommendations, soliciting feedback and ensuring team is able to execute on strategy to effectively hit goals
Reports to VP Commerce Practice lead, but acts as key day-to-day account lead over team
Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
Develop skills by participating in ongoing training, workshops, etc.
Support in any new business pitches and related work as required
Mastery of all relevant tools for reporting, analytics and competitive analysis
Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal
Maintain professional, productive rapport with sales representatives/media vendors


Bachelor's Degree required, concentration in business, marketing, or advertising preferred
Strong Understanding of E-commerce landscape
5+ years of hands-on account management experience in online advertising with a focus on e-commerce
In-depth experience with Amazon and Walmart is a must
Knowledge of activation & optimization techniques across Retailer Media and E-commerce platforms a must
Deep knowledge of ad serving platforms and online analytic solutions
3+ years of demonstrated success in managing and leading people
Knowledge of shopper media is a plus
Experience in E-commerce marketing for both brand-building and direct response initiatives
Proven ability to lead and manage teams
Technically strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills, with polished presentations skills a must
Ability to work successfully with teams on multiple projects under tight deadlines
Desire to work in an industry which is constantly evolving and presenting new and unique challenges
Ability to sell ideas clearly and deliver value

Reference: 1152695927

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