Paid Social Manager, Media Channel
Posted on Apr 6, 2021 by Nike International
We are looking for a leader with a vision in Paid Social media who knows how to use these channels to connect with consumers with brand innovation, content that encourages, and a wide range of products to drive growth in our practices and our business.
In this role, thought leadership, collaboration, and clear communications are key. It is critical that you are curious, a self-starter, and a willing teammate who takes pride in ownership of this important program. The idea candidate has serious analytical chops as well as a deep sense for compelling, elevated storytelling and creative. Its important to possess an eagerness to innovate, measure, test, sometimes fail, learn, and evolve to craft the strategy and planning for Nike campaigns across Paid Social media.
WHAT YOU WILL WORK ON
You will own our end-to-end channel strategy for this important paid marketing lever with multi-million dollar budgets - coming up with data-driven strategies and partnering with media partners, our agencies, and across the organization (Brand, Business, Creative, Tech, etc) to push the boundaries of what is possible in this space and keep Nike groundbreaking.
You will report to the Director of Paid Media Channels and partner closely with other members of the Integrated Media team (campaign owners, channel leads, user acquisition) to constantly up our game. Beyond setting your channel strategy, you will help handle agency partners to execute your plans, direct optimizations, and own channel performance.
Serve as subject matter expert across a range of Paid Social channels, managing the day-to-day and partnering with our agency counterparts to execute strategies/programs that unlock growth.
Set a roadmap and drive over-arching channel strategies for Paid Social, driving to direct response commerce goals (sales + customer acquisition) while encouraging consumers.
Own and further relationships with major media platforms and their Nike representatives.
Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs.
Obsess channel-right creative, working cross-functionally to educate, empower, and enable Nike products & storytelling to show up outstanding on these platforms.
Lead learning agendas, inclusive of measuring, optimizing, and disseminating findings to the broader organization.
Build relationships with extended integrated media teams, media partners, our agencies to proactively identify emerging, impactful opportunities on Paid Social platforms and develop plans to demonstrate them.
Integrate with Nike Digital Tech/Engineering to ensure the technical capabilities needed to enable and optimize media plans are implemented.
An in-depth examination into the weekly performance, to understand trends and identify successes and opportunities as well as forecasting future channel performance.
WHO YOU WILL WORK WITH
You will be a key part of the North American Integrated Media Team, working across the breadth of Nike campaigns, products, and experiences that get executed in the U.S. Ability to build relationships and partner with extended teams is crucial to making an impact in this role. You will also lead the execution of your Paid Social strategy with help of trusted agency partners.
WHAT YOU BRING
BA/BS degree in Business, Marketing or equivalent
7+ years of work experience in Digital Media and Marketing
Deep expertise in paid Social media and how to us it to drive both brand and E-commerce (direct response); experience with online-to-offline, app acquisition campaigns, and working on a luxury brand a plus
Experience optimizing digital marketing channels to deliver against sales and acquisition metrics (eg cost per order/new customer)
In-depth experience with Facebook Business Manager; Expertise with Snapchat, Pinterest, Twitter, TikTok platforms a plus, though role involves orchestrating plans with agency executing
Self-starter with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment
Strong analytical skills & comfort with getting your hands dirty, providing in-depth analysis into the numbers. Proven capability to use data to drive business decisions & marketing optimization required.
Excellent written and verbal communication skills, including presentations on complex business issues to non-Media saavy audiences
Proven track record of working highly-collaboratively and cross-functionally, including with brand, creative and technical teams
Passion for Nike's mission to bring inspiration and innovation to every athlete* in the world