Senior Manager, Consumer PR
Posted on Apr 6, 2021 by Poshmark
Lead and execute Poshmark's consumer PR strategy, including strategic community engagement communications
Oversee day-to-day consumer communications to help achieve company goals.
Build Poshmark's brand awareness and generate excitement around social shopping through strategic and proactive consumer PR programs and strategic community engagement communications.
Drive creative and impactful consumer PR campaigns to engage key audiences around product launches, marketing initiatives, celebrity partnerships, and broad community engagement initiatives.
Collaborate with cross-functional teams and stakeholders to identify key trends (industry/broad consumer marketplace) and opportunities to advance Poshmark's business priorities.
Partner closely with internal and external stakeholders to seamlessly and successfully execute campaigns involving celebrities and high-profile partners.
Lead strategy and execution of all consumer press events and engagements.
Partner closely with international teams to execute consumer PR programs across multiple countries.
Align PR strategies with business milestones and work in close partnership with internal stakeholders across marketing, community, and product to ensure timelines, budgets, and deliverables meet the needs of the business.
Advise and coach spokespersons to enhance their storytelling skills and impact; prepare senior management for media interviews.
Guide and manage external PR agency partners.
Serve as a company spokesperson.
Develop content and creative assets to bring Poshmark's story to life
Develop key messaging framework, press materials, and creative assets to tell Poshmark's story across multiple audiences and channels.
Spearhead the creation of a sustainable framework and process for regular trendspotting and data reports to drive thought leadership and news cycles around Poshmark's deep insights.
Partner with Poshmark's design team to develop compelling visual assets, including infographics, videos, and media collateral.
Develop authentic and thoughtful communications for the Poshmark community, including CEO messages, executive engagement events, and broad community updates aimed at keeping our community informed, engaged, and supported.
Build and maintain strong media and influencer relationships
Develop strong, mutually beneficial relationships with key journalists and media outlets.
Identify key influencer audiences and build ongoing engagement to foster relationships.
Manage inbound media queries related to consumer PR program and support broader media air traffic control as necessary.
Support team operations to deliver world-class communications results
Set clear goals and lead strategic planning for consumer PR activities on both an annual and quarterly basis; Manage annual and quarterly reporting process to assess and measure results and impact of PR programs.
Monitor message pull-through and measure message effectiveness and impact on a monthly basis and adapt programs as necessary to deliver goals.
Support members of the communications team and other areas within the communications organization as necessary, including internal communications, product launches/news, and international.
Engage with Poshmark's data team to understand metrics and trends that may be used to shape or strengthen consumer PR efforts.
Manage external vendors, including agency resources.
Bachelor's degree in journalism, marketing, communications/PR or related discipline.
7+ years of experience in a progressive communications/public relations position within a fast-moving business environment and proven track record in brand/consumer communications.
Mix of agency and in-house experience preferable.
Experience in the fashion, retail or another consumer-facing industry.