Director, Omni-Channel Promotion Transformation
Posted on Apr 6, 2021 by Neiman Marcus
The Director of Omni-Channel Promotion Transformation is a key position within Neiman Marcus's Customer organization that will develop and execute the strategy to transform our promotions, while ensuring performance of this $1 billion revenue stream, operating 360 days per year. This role will work cross-functionally with stakeholders from the Marketing, Merchandising, Analytics, Customer Experience and eCommerce departments to develop a comprehensive promotions strategy, including public, private and personalized promotions. The Director of Omni-Channel Promotion will drive continuous improvement within the Customer organization to improve efficiency and create a personalized, mobile-first program for NMG customers.
Responsibilities & Duties
Drive short and long-term promotions strategy at Neiman Marcus stores, NeimanMarcus.com, and our digital styling program through:
Leading a promotions SWAT team of cross-functional leaders from marketing, digital, e-commerce, and customer experience.
Identifying customer, brand, inventory, and business priorities by collecting information and data from many sources across the organization.
Collaborating with Marketing Solutions to design and calendar public offers that directly address above priorities.
Augmenting the public promotions calendar by designing personalized offers that more efficiently serve specific customer cohorts.
Support Marketing Solutions team in executing against promotional plan; ensure key milestones are met and requirements are delivered on time.
Quantify promotions performance by:
Forecasting promotions revenue.
Tracking projected and realized revenues.
Analyzing efficacy of promotion features (product tiers, promotion duration, etc.).
Own promotional governance process:
Drive a decision/meeting cadence by collecting the right data from several cross-functional stakeholders.
Recommend data-driven promotional decisions.
Synthesize for senior leadership from both Merchandising and Customer orgs, who will make final decisions
Build framework to drive evolution from public to private and personalized promotions, maintaining sales lift while reduce promotional erosion
Role and target of personalized promos vs. private vs. public
Establish key inflection points in shift towards private and personalized offers, to ensure performance realization and ongoing alignment with merchants/buy decisions
Mechanism types optimized for different promotional objectives
Integrate thinking about role of markdowns in promotions to drive toward net effective discount optimization
Clear promotional clutter without negatively impacting business results
Lead the transformation of the Neiman Marcus promotions program by quickly upgrading functional capabilities through:
Partnering with Product Management to stand up tools and automate processes as necessary to deliver more efficient promo planning and execution.
Partnering with Product Management to build a mobile-first customer experience that puts the right offer in front of customers at the right time
10+ years of relevant experience with complex promotion programs with deep understanding of promotional efficiency and impact.
Intimate knowledge of retail merchandising and marketing functions
Mastery of translating data into actionable insights
Self-driven, innovative strategic thinker who is resourceful and can look beyond existing business and technology limitations.
Ability to persuade, influence, and execute innovative methods and processes.
Demonstrated leadership skills with an ability to motivate, influence, collaborate and work closely both in-function and across the organization.
Highly developed communications skills (written/verbal) and interpersonal savvy.
People management experience is a plus.
Familiarity with agile operating models is a plus.