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Director of Company Store E-commerce Business

Posted on Apr 6, 2021 by Movado Group, Inc

New Jersey, NJ
Retail Trade
Immediate Start
Annual Salary
Full-Time


This position is responsible for driving sales and profitability, through the development and execution of the Movado Company Store E-commerce strategy. The Director will create and lead the comprehensive buying and site merchandising strategies, and improve demand generation to expand the audience while being aligned with our financial objectives and inventory targets in our fastest-growing business. This position requires an innovative and experienced multi-channel retailer who has built out and scaled a digital business and created a seamless omnichannel environment including Buy On-Line Pick up In-Store, Ship from Store, and Store to Store.


Essential Job Functions


Connects to the latest trends and evolutions impacting every part of the consumer journey
Tracks digital activities and KPI's through weekly, monthly, and quarterly reporting across all brands
Develops digital and campaign-specific KPI's and benchmarks in partnership with the marketing teams to achieve and surpass sales goals and brand objectives
Utilizes web analytics to analyze the performance of site content, site traffic patterns, and emails to optimize merchandising, assortment, and promotional cadence
Works with store merchants to ensure messaging and promotions align between stores and online
Develops forward-looking promotional cadence that supports strong turn, margin dollars, margin rates and includes interim markdown strategies
Partners with brands and store merchants in planning global product assortments and digital product strategies for all brands. (Owned brands include Movado, Olivia Burton, and MVMT. Licensed brands include Coach, Hugo Boss, Lacoste, Tommy Hilfiger, Ferrari, and Rebecca Minkoff)
Partners with the Demand Planning team to ensure the appropriate inventory levels and timely delivery of products and partners with store merchants to develop strategies to exit low performing products
Liaises with marketing teams to ensure timely, accurate, and efficient execution of all digital assets for global websites which includes routing approvals, obtaining translations, hand-off of assets, and maintaining close communications with the creative team. Builds product homepage calendar and works with the creative team in its design
Understands and tracks competitive brands and websites
Drives SEO across platforms to increase organic traffic and search results
Improves the site experience and functionality through a partnership with the digital product team
Collaborates with the Digital Marketing team when executing the content and campaigns in the digital and affiliate channels
Uses data to inform key decision-makers about decisions related to promotions, products, and merchandising


Requirements


7-10 years of experience in a retail multi-channel E-commerce environment with complex categories; Dotcom and marketplace experience preferred
Proven leadership on P&L management
Experience with IT literacy in Company Analytics, and Social Media,
Experience with MS Office Suite (Advanced Excel) and SAP (preferred)
Experience working with Salesforce Commerce Cloud (Demandware) platform
Knowledgeable of E-commerce trends, competitive landscape, and digital customer experience
Self-starter with a high degree of motivation, ability to meet deadlines, and to manage multiple projects/priorities
Strong aptitude for driving results while recommending new tactics to achieve them
Strong communication skills, both written and verbal
Must be comfortable being hands-on and in the details while thinking strategically and engaging with stakeholders at many levels




Reference: 1152696402

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