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Public Relations Very Important Person Influencer Director

Posted on Apr 6, 2021 by Tory Burch

Los Angeles, CA 90189
Retail Trade
Immediate Start
Annual Salary
Full-Time


JOB DESCRIPTION


The Head of VIP, Influencers and Celebrity Relations will work with the SVP of PR and Communications to plan and execute an integrated strategy that supports the brand vision and business objectives at the global level. The ideal candidate must have strong existing relationships with top tier celebrities/VIPas well as with celebrity stylists and agents. They will need to come in and hit the ground running, take initiative and be a self-starter.


Oversee strategy and execution of all global VIP activity including ongoing product and social placements, NYFW, event appearances, MET Gala for Tory Burch, Tory Sport and Tory Burch Foundation


Build and execute plans for global influencer activity to support product launches, and licensee product for Tory Burch, Tory Sport and Tory Burch Foundation


Cross functional partnership with global marketing, creative and press teams to ensure alignment, use and approval of assets


Ability to handle key dressing events such as MET, and high visibility events


Secure talent related press for event appearances, dressing placements and NYFW takeovers


Global dressing support for all events, NYFW and Tory PAs


Point of contact for all internal and external projects regarding talent including digital campaigns, TBF initiatives, usage of imagery and Tory Daily


Stay on top of up and coming talent, be out and about, be an ambassador for Tory Burch


Manage all social posts from any talent to ensure that the posts are logged, liked and responded to


Ensure in region support for talent initiatives per territory such as EU, APAC


Handle global VIP and influencer orders- be the messenger from HQ to all territories


Budget management


Team management- 3 direct reports


Strong networks of direct talent relationships as well as talent representatives in music, film, art, and fashion
8 + years experience at luxury brand in a global role overseeing with contributions in APAC, and EU




Reference: 1152696541

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