This Job Vacancy has Expired!

Public Relations Very Important Person Influencer Director

Posted on Apr 6, 2021 by Tory Burch

Los Angeles, CA 90189
Retail Trade
Immediate Start
Annual Salary


The Head of VIP, Influencers and Celebrity Relations will work with the SVP of PR and Communications to plan and execute an integrated strategy that supports the brand vision and business objectives at the global level. The ideal candidate must have strong existing relationships with top tier celebrities/VIPas well as with celebrity stylists and agents. They will need to come in and hit the ground running, take initiative and be a self-starter.

Oversee strategy and execution of all global VIP activity including ongoing product and social placements, NYFW, event appearances, MET Gala for Tory Burch, Tory Sport and Tory Burch Foundation

Build and execute plans for global influencer activity to support product launches, and licensee product for Tory Burch, Tory Sport and Tory Burch Foundation

Cross functional partnership with global marketing, creative and press teams to ensure alignment, use and approval of assets

Ability to handle key dressing events such as MET, and high visibility events

Secure talent related press for event appearances, dressing placements and NYFW takeovers

Global dressing support for all events, NYFW and Tory PAs

Point of contact for all internal and external projects regarding talent including digital campaigns, TBF initiatives, usage of imagery and Tory Daily

Stay on top of up and coming talent, be out and about, be an ambassador for Tory Burch

Manage all social posts from any talent to ensure that the posts are logged, liked and responded to

Ensure in region support for talent initiatives per territory such as EU, APAC

Handle global VIP and influencer orders- be the messenger from HQ to all territories

Budget management

Team management- 3 direct reports

Strong networks of direct talent relationships as well as talent representatives in music, film, art, and fashion
8 + years experience at luxury brand in a global role overseeing with contributions in APAC, and EU

Reference: 1152696541

Set up alerts to get notified of new vacancies.

Similar Jobs