Senior Director, Customer Engagement Platform
Posted on Apr 6, 2021 by Walgreens Boots Alliance, Inc
Responsible for providing the vision for and overseeing a specified area of work within Marketing/Advertising to support the company vision of creating a customer-centric culture. Creates and executes actionable programs and products across Walgreens, leveraging initiatives across business groups to fulfill the corporate strategy. Responsible for developing the strategic plan through which the goals, priorities and actionable objectives are achieved. Outcomes directed have a significant impact on the organizations short- and long-term results, specific customers and/or partners. Decisions have significant impact on the organization.
Develops a strategic plan (short and long-term) around the execution of Corporate initiatives; leading and overseeing the activities for the area of responsibility across the company and business groups.
Builds strategy and inputs to inform annual long range planning cycle. Leads process reviews and development of strategies to meet financial targets, and departmental goals and objectives.
Collaborates with executive leadership and peers to ensure understanding of key initiatives and result. Supports quarterly senior leadership planning off sites and assessment of business performance.
Shares highly complex information related to areas of expertise. Interacts with senior management to keep abreast of objectives and report on the execution thereof. Advises and makes actionable recommendations to executive management on strategic initiatives related to developing a customer focused organization.
Works with external vendors and third parties to develop and maintain positive relationships. Builds and enhances internal and external partnerships.
Accountable for growth and optimization of consumer awareness, market share and/or specified initiatives. . Reviews the competitive marketplace and makes adjustments to operational and strategic activities based upon identified information.
Develops budget for specified area of responsibility and is accountable for delivering against business goals/objectives.
Builds the formal frameworks and methodologies for key strategic issues both leveraging existing resources and creating new innovative concepts across the Company, ensuring process and structural fit with cross-functional teams. Establishes the underlying toolkit essential for building the infrastructure.
Oversees and provides leadership, direction and consultation to the Directors on staff within Marketing/Advertising. Builds and manages an internal/external team to lead the development of Marketing/Advertising. Oversees and directs the work of director, managers and their subordinates. Obtains and allocates resources to meet operating plans. Ensures the ongoing training and development of direct reports. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace.
Bachelor's degree and at least 8 years of marketing or advertising experience OR a high school diploma/GED and at least 11 years of marketing or advertising experience.
Experience establishing & maintaining relationships with individuals at all levels of the organization, including the executive level.
Experience developing strategic initiatives which align with business goals and budget.
Experience identifying operational issues and recommending and implementing strategies to resolve problems.
Experience leading cross-functional teams in a Matrix organization
Experience interacting and influencing others at the executive level.
Experience creating opportunities and leading initiatives that impact ROI and/or an organizations profitability.
At least 5 years of experience planning, developing, and managing departmental expense and capital budgets.
At least 5 years of experience of direct leadership and/or cross functional team leadership.
Willing to travel up to 15% of the time for business purposes (nationally and/or internationally).
Masters degree OR MBA