SeniorArt Director, Latinx Audience
Posted on Apr 6, 2021 by Target Corporation
Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests-and ourselves-somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms-whether via a digital art gallery or a new $1 billion children's clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.
As a Senior Art Director, LatinX Audience, you will help develop creative that connects our brand with LatinX guests. You will use both creative skill and audience knowledge to concept and execute work that celebrates, resonates and furthermore helps to build and maintain meaningful connections with the LatinX community.
You will articulate Target's brand (voice and culture) to infuse all work with an unmistakable Target approach. You'll also understand cultural trends, and think strategically about how to show up for LatinX guests. Your work will live across channels, including Video, Social, Digital, Display, Direct Mail, and In-Store Experiences. You will collaborate with a broad team of Art Directors, Copywriters, Production Artists, Project Managers, and Associate Creative Directors -- bringing Target brand and category campaigns to life, while infusing audience perspective. You will need to demonstrate strong taste level and experience in photo/art direction, graphic design, and typography.
You will deliver on business goals and objectives, and advocate for empathy with your passion to understand guest needs. We will support you along the way with onboarding, as well as personal and career development, to help you grow as a strong Senior Art Director. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
4-year college degree and/or equivalent experience
5 -7 years of creative experience
Experience developing compelling work for LatinX audiences
Strong portfolio demonstrating breadth of design and photo art direction expertise
Strong conceptual skills and expertise in typography and use of photography
Strong knowledge of CS software and the Mac platform
Flexible to travel (weekends included)