Director, Consumer Insights
Posted on Apr 6, 2021 by Marlette Funding
We are looking for a Director, Consumer Insights to drive the innovative management, direction, and delivery of consumer insights in a multi-product fintech. In this role, you will work in a fast paced and demanding environment and will collaborate with cross-functional leadership to deliver timely and relevant insights to the organization in a compelling way.
You will be a leader within the CX & Insights team, designing and driving a roadmap around quantitative and qualitative research utilizing external research partnerships and cutting-edge research tools to ensure speed and agility in our insights delivery. You will work on a daily basis with our online customer community, helping to define and execute our learning objectives and keeping our internal teams engaged and informed about our progress.
This is a full time, permanent position with competitive benefits and upward mobility within the CX, Brand ID and Insights group at Marlette. Tons of visibility in the industry as we are quickly launching new customer centric products into the fintech world. If you call yourself a self-starter who can work in any environment and enjoy every day bringing unique challenges and opportunities, then you will thrive in this role.
Who Are You?
You are a Consumer Insights veteran with 8-10 years of experience in market research competitive intelligence and consumer insights in the financial services, credit card or personal lending space and you have practical experience with a wide array of new product, brand and customer experience research methodologies.
You've led a team of research professionals for at least 5 years and you love guiding and mentoring your direct reports, developing best practices and setting the bar high. You've also managed a research budget and wrangled the management and prioritization of a busy research portfolio.
You've worked with online customer communities or forums, from recruitment to maintenance. You've planned the engagement activities, the learning objectives and you've helped solve business problems through the creative deployment of the insights.
You've collaborated closely with customer experience leaders and analysts to help tell a compelling, holistic story of customer/consumer needs. (And if you know a little bit about text analytics and customer experience yourself, even better!)
You've worked with cross-functional business leaders to draw out the key gaps in our customer understanding and translated that into product roadmaps, projects and business solutions used to drive strategic decision-making across the organization
You've led the competitive intelligence processes via primary, secondary and syndicated resources and explore new ways to visualize data through reports and dashboards to provide proactive business solutions and competitive analysis
You have a wide array of vendor partnerships and experience to draw from and you like seeking out and locking down interesting and innovative ways to approach our consumer insights objectives within a budget.
You are an excellent communicator and storyteller who can make complex, detailed consumer insights understandable and meaningful to a data driven, financials-oriented organization.
Bachelors (Master's Degree preferred but not required) in Market Research, Data Analytics, Marketing, Business Management or an equivalent combination of education and work-related experience.
Proven ability to build relationships, communicate effectively within the organization and work in a team setting while also being a leader.
Expertise in quantitative and qualitative market research and analysis and survey design required; knowledge of building & managing online panels/communities is a plus.
Excellent presentation skills with strong ability to translate and communicate data and findings into understandable, actionable business implications and recommendations using visualization through charts and graphs.
Must have high energy, passion and a positive, can-do attitude along with excellent customer- centric instincts, analytic and problem-solving skills
Proficiency with the Microsoft Office suite of products, Slack, Confluence and a variety of survey tools.
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