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Consumer Strategist

Posted on Apr 6, 2021 by Healthgrades

Madison, WI 53702
Retail Trade
Immediate Start
Annual Salary
Full-Time


Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. As a Consumer Strategist, you will showcase your impressive analytical skills and strategic planning chops. You will leverage HG's market-leading insights and digital capabilities to create and implement consumer-centric, integrated marketing programs to meet the goals of our hospital and hospital system clients.

What you will do:



  • Work with clients directly to understand their marketing needs and identify relevant data insights

  • Create innovative integrated marketing strategies to fulfill client needs, leveraging HG insights and capabilities

  • Engage internal resources and partners for project/campaign planning and unified expertise

  • Draft proposals laying out integrated strategies and expected outcomes for client review

  • Report results and explain implications of executed strategies to client

  • Analyze strategy results and make recommendations for optimization


What you will bring:



  • Bachelor's degree and 5+ years of experience in marketing planning and campaign/program execution

  • Ability to manage multiple projects in a fast-paced, dynamic environment

  • Excellent organizational and time management skills

  • Good understanding of healthcare (navigation, patient experience, healthcare marketplace, care provider infrastructure) and healthcare marketing is a plus

  • Experience with a majority of the following: Google AdWords, DoubleClick, Facebook Business Manager, Moz, Google Analytics, Oracle Eloqua, and Salesforce Marketing Cloud

  • Ability to analyze performance data and develop recommendations for marketing programs across multiple channels with a focus on Digital (paid search, display, paid social and SEO) or CRM and Marketing Automation

  • Ability to develop and present a compelling story to stakeholders that articulates the business problem, outlines corresponding solutions, and frames the outcomes

  • Experience with development, management, and evolution of consumer insights and journey mapping

  • Comfortable with 25% overnight travel


Why Healthgrades?


At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.



  • Purpose-Driven Business - we help people make more confident healthcare decisions

  • Changing the Game - dynamic, employee-focused culture with career advancement opportunities

  • Community Builders - partners of local charity organizations, matching gifts program, Go-Green efforts, and wellness initiatives

  • Robust Perks - generous PTO, inclusive healthcare, learning & development programs, 401k contributions, tuition repayment, family planning resources & more!




Reference: 1152696813

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