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Consumer Strategist

Posted on Apr 6, 2021 by Healthgrades

Madison, WI 53702
Retail Trade
Immediate Start
Annual Salary

Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. As a Consumer Strategist, you will showcase your impressive analytical skills and strategic planning chops. You will leverage HG's market-leading insights and digital capabilities to create and implement consumer-centric, integrated marketing programs to meet the goals of our hospital and hospital system clients.

What you will do:

  • Work with clients directly to understand their marketing needs and identify relevant data insights

  • Create innovative integrated marketing strategies to fulfill client needs, leveraging HG insights and capabilities

  • Engage internal resources and partners for project/campaign planning and unified expertise

  • Draft proposals laying out integrated strategies and expected outcomes for client review

  • Report results and explain implications of executed strategies to client

  • Analyze strategy results and make recommendations for optimization

What you will bring:

  • Bachelor's degree and 5+ years of experience in marketing planning and campaign/program execution

  • Ability to manage multiple projects in a fast-paced, dynamic environment

  • Excellent organizational and time management skills

  • Good understanding of healthcare (navigation, patient experience, healthcare marketplace, care provider infrastructure) and healthcare marketing is a plus

  • Experience with a majority of the following: Google AdWords, DoubleClick, Facebook Business Manager, Moz, Google Analytics, Oracle Eloqua, and Salesforce Marketing Cloud

  • Ability to analyze performance data and develop recommendations for marketing programs across multiple channels with a focus on Digital (paid search, display, paid social and SEO) or CRM and Marketing Automation

  • Ability to develop and present a compelling story to stakeholders that articulates the business problem, outlines corresponding solutions, and frames the outcomes

  • Experience with development, management, and evolution of consumer insights and journey mapping

  • Comfortable with 25% overnight travel

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.

  • Purpose-Driven Business - we help people make more confident healthcare decisions

  • Changing the Game - dynamic, employee-focused culture with career advancement opportunities

  • Community Builders - partners of local charity organizations, matching gifts program, Go-Green efforts, and wellness initiatives

  • Robust Perks - generous PTO, inclusive healthcare, learning & development programs, 401k contributions, tuition repayment, family planning resources & more!

Reference: 1152696813

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