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Account Director, Media Relations, Consumer

Posted on Apr 6, 2021 by Weber Shandwick

New York, NY 10001
Retail Trade
Immediate Start
Annual Salary
Full-Time


Weber Shandwick is currently seeking a Account Director to join our integrated media team in New York. We're a passionate and diverse team that protects and promotes some of New York's most iconic and beloved brands - and has fun while doing it!


We're looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies. We're looking for an influencer and digital/social expert who can create stories that drive earned media coverage, plan events, lead announcement activations, manage influencer programs, and create and manage social campaigns. Familiarity with both traditional media as well as digital and social platforms is key.


Responsibilities


Develop a strong understanding of our clients' businesses and target audiences, and collaborate across our Creative, Insights and Client Experience teams to create and execute innovative and integrated media/influencer/social campaigns
Develop best-in-class strategies for content creation and distribution across paid, owned and earned channels
Actively monitor media, social, influencer and industry trends to proactively identify opportunities and issues that directly and indirectly affect our client


Qualifications


Approximately 7+ years of experience, ideally in an agency environment
Strong understanding of the overall media and social media landscape
Ability to work effectively with integrated agency teams
A BA or BS degree in communications or a related discipline
Strong written, verbal communication, presentation, collaboration and problem-solving skills




Reference: 1152696822

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