SEO Content Writer
Posted on Apr 6, 2021 by Newell Rubbermaid
The role of the SEO Content Writer is to optimize and create consumer-facing digital content for our large portfolio of iconic brands such as: Calphalon, Graco, Coleman, Crock Pot, Elmer's, Marmot and more.
In this role, youll contribute to Newell's organic growth efforts by developing compelling and search-friendly content while matching brand tone and voice. The SEO Content Writer will be responsible for product title and copy updates on brand sites and retail partners, blog and recipe optimization, metadata creation, alt text, and social channel optimization.
The ideal candidate should have deep knowledge of SEO best-practices and keyword strategies and be a strong collaborator who thrives in a fast-paced environment.
Partner with SEO Specialist to implement keyword strategies across all digital content
Optimize existing web content for brand websites and retail partners
Ability to write keyword-rich content that reflects established tone and voice guidelines
Capable of producing best-in-class metadata across all websites
Optimization of YouTube video titles, descriptions, and tags
Refresh blog and recipe content with keywords and new copy
Ideation and creation of SEO copy blocks for website Landing and List pages
Alt text tagging for brand websites
Researching keyword and topic opportunities for emerging content and trends within the industry
Establish guidelines and share SEO writing best-practices with other writers and teams
Bachelors degree in English, Marketing, or similar
2 - 3 years of SEO experience optimizing website content with a strong knowledge of best SEO practices
Minimum of 2 - 3 years of writing web copy and content
Strong written and verbal communication skills
Knowledge and use of SEO tools like Google Analytics, AHREFS, SEMRush
Ability to work both within a team and independently