Posted on Apr 6, 2021 by Newell Rubbermaid
The Category Manager will work in a collaborative environment with the key account manager, sales analyst and Newell BU analytic resources to serve as the Discounter & Drug Channel expert by providing best in class business & consumer insights and actionable go to market recommendations. The Category Manager will be responsible for analyzing various data sources, identifying business insights, recommending solutions that drive profitable category growth. The Category Manager will work closely with the customer merchandising teams on key initiatives such as planning cycles, line reviews, key micro-season executions to develop and grow total category sales by leveraging syndicated data, shopper and consumer insights, category and industry trends. The Category Manager will develop comprehensive category growth strategies focused around shopper centricity, enabling greater sell-thru and market share gains. This position works as a strategic thought leader, imparting knowledge of the category and consumer to drive profitable business results.
Act as the subject matter expert for the channel and customer by providing thought leadership guidance to internal constituents and external customer decision makers
Serve as the expert on the use of syndicated data to assist sales and BU leads into making well informed decisions from actionable insights
Generate weekly reporting and provide insights, identify opportunities and deliver solutions that drive profitable category growth.
Understand trip missions, category purchase drivers, shopper need states to influence JBP activities
Leverage learnings from cross functional counterparts (eg Category Strategy, Consumer Insight, Trade Marketing, Planning, etc.) to deliver impactful recommendations to the sales team.
Influence the line review process with consumer insights and data to make recommendations on optimal assortment, plan-o-gram space allocation and flow
Form perspective on multi-channel purchasing behaviors (eg site to store, store to site, etc.) Monitor channel shifting and the associated trends reflected in the marketplace
Understand how online purchase behaviors differ from those in-store and how to capitalize on the differences
Develop presentations and present to the buyer and key stakeholders (eg business reviews, line reviews, product/segment deep dives, shopper insights, etc.)
Leverage technology to visually tell compelling category growth stories (eg virtual reality, heat mapping, Power BI, etc.)
Bachelor's Degree (emphasis in business/marketing or related field)
3-5 years of experience working with a leading CPG company (Category Management, Shopper Insights or related position).
Experience in Category Management on major National retailer, Discounter or Drug Channel preferred.
Demonstrated knowledge of Category Management philosophies, tools and processes and proven record of success.
Ability to build strong sustainable working relationships at all levels and functions of the Newell BU's, sales team and the customer
Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines.
Advanced analytical skills and computer software proficiency (eg Excel, Access, PowerPoint, SharePoint, etc.).
Strong familiarity with syndicated data, measures and software (eg NPD, IRI, Nielsen, Feature Vision, Spectra, 1010, RSI).
Prior experience analyzing retailer data and presenting key finding and recommendations to senior level executives.
Proven ability to analyze and identify insights from a combination of data sources.
Excellent written and verbal communication skills
Strong project management, follow-up, organizational, communication, and presentation skills.
Atlanta, with 20% Travel Expectations
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