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Director, Consumer Insights

Posted on Apr 6, 2021 by FOCUS Brands

Atlanta, GA 30317
Retail Trade
Immediate Start
Annual Salary

The Consumer Insights Directors mission is to lead marketing and consumer research activities focused on driving performance across all brands and marketing activities. In particular, this individual will be responsible for leading the Voice of the Customer program for the Company. Research will include both qualitative and quantitative methods. They will be responsible for all phases of primary and/or tracking research, working with external research suppliers as needed. This individual will be a strategic partner in helping our brands leverage consumer insights and data-driven analysis to drive performance and brand preference.

* Partner with brands and marketing leadership to better define consumer research needs/requirements, objectives and how research can/will influence on strategic plans

* Manage all aspects of research projects, from recommending methodologies, identifying suppliers, managing design and scope of research
* Oversee and lead Voice of the Customer program (including customer satisfaction and social listening tools), including managing vendor relationships, training, reporting systems, tools and insight development
* Regular engagement with brand marketing teams in order to ensure that research findings and insights are Embedded in their business plans and strategies
* Develop analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic priorities and initiatives
* Gather market research and competitive intelligence through a variety of tools and resources
* Provide expertise, coaching and training to brands on how to effectively gather quantitative data and identify relevant customer insights
* Support leadership through ad-hoc requests



Focus Brands Corp-CORP- Atlanta, GA





Bachelors Degree in Business Administration, Business Analytics, Marketing Finance, Mathematics/Statistics, or related field Req

Masters Degree Pref

Work Experience

7-10 years. 7+ years of experience in consumer research, marketing analytics, business intelligence, guest research within the restaurant industry preferred, but not required
Skills and Abilities
* Advanced Knowledge of Microsoft Excel and PowerPoint
* Experience in customer satisfaction, social listening, customer segmentation, pricing elasticity, brand positioning, share of wallet analyses, path to purchase
* Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive story
* Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources
* Ability to quickly navigate ambiguity and large amounts of data
* Organization skills with detail-oriented project management
* Attention to detail with a focus on quality
* Experience organizing, prioritizing, and managing multiple tasks and requests
* Ability to quickly build trust and partnerships across various stakeholder groups
* Ability to learn new software and/or web-based tools quickly

Reference: 1152696967

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