Insights & Analytics Manager
Posted on Apr 6, 2021 by Nike International
Innovation is at our core, and that sport extends beyond cutting-edge products. A forward-thinking mentality coupled with a steadfast aim to serve the consumer influences every aspect of our business. With a focus on consumer insights and marketplace analytics, Nike will usher in a new era of marketplace presence that will change how we build assortments, services and experiences. We seek analytics experts to help lead and optimize Nike's footprint through the delivery of insights!
What will you work on
As Insights & Analytics Manager for Nike Direct Stores & Service (NDSS) you will be using data to help advise store leadership on the best path forward to better serve our Nike Direct consumers and their evolving needs. You will provide insights that will craft our strategy using a consumer-centric data set that will influence all business aspects including Product, Service, Environment and Member benefits. You will support a cross-functional team on initiatives that impact our global store fleet and help guide our partners on how to interpret and understand data-driven results.
This position requires a high-energy, motivated individual with strong technical analytical skills and excellent written and verbal communication. All coupled with demonstrable ability to maintain relationships with senior partners. Candidates with strategic planning and analytics experience in a retail environment preferred. The right individual will be on top of O2O and B&M retail trends as well as the evolution of Analytical tools and techniques.
Lead business reviews (weekly, quarterly, etc) to a team of peers as well as to senior leaders using an analytical approach to elaborate on key drivers, actions and recommendations
Drive the strategic development of the NDSS and O2O Analytics role, identifying opportunities for new types of analysis and collaborating to build the capabilities to support it
Report and Analyze consumer engagement with stores services and its impact on behavior, transactions and retention.
Define and lead the reporting of consumer Key Performance Indicators including New/Existing buyers, Value, frequency, recency, etc.
Measure the cross-channel (Digital, B&M) engagement and value of consumers, identifying key aspects as acquisition, retention and churn drivers
Track the performance of marketing programs including promotions, targeted communications and overall results of Nike Member benefits
Become a partner to the Stores forecasting process, and provide a consumer perspective of performance projections
Develop the roadmap and relationship with technical teams regarding new reports, tools and data foundation needs
Serve as the subject matter expert on analytics across several workstreams, providing a perspective on what data we have, what analytics can tell us about it, and how we can use it to optimize the best experience for our consumers and our business.
What you bring
Bachelors degree in Statistics, Business, Finance, Economics, Engineering, or a related field.
Minimum 5 years of relevant professional experience in a retail environment analyzing Consumers, POS, Marketing data or similar
Deep knowledge of Retail Financials, CRM metrics, Commerce Key Performance Indicators and return on investment, consumers segmentation, sales attribution and omnichannel analytics.
Advanced SQL skills required. Experience in querying big data environments preferred.
Experience on various types of tools used in analytics including Visualization tools, Database clients, statistical tools, POS tools, Web analytics and clickstream, etc
Experience in analyzing business performance and its drivers as well as in forecasting
Strong communication skills both at a technical level as well as at a Financial/Biz performance level. Proven examples of using data to influence decision making required
Excellent task management capabilities to develop multiple tracks of work and requirements, appropriately prioritizing projects based on business impact and critical timelines.
Ability to develop strong partnerships across a multi-layered organization required. As potentially part of a complex organization, multi geo located, International experience highly regarded