Director, Customer Insights and Category Management
Posted on Apr 12, 2021 by Newell Rubbermaid
The Director of Customer Insights & Category Management is responsible for building the strategy, processes, frameworks and tools that position Newell Brands as the category expert and preferred advisor in the Consumer Durables and General Merchandise categories with Newell's Retail customers. Key department deliverables include building the Pan Newell customer toolbox and leading the localization of Newell BU commercial channel and customer strategies with top customers. This role also leads the identification and sharing of Customer Insights and Category Management Best Practices across Newell and manages key strategic vendor relationships. The position is an active member of the Pan Newell Sales Leadership Team (SLT) and will report into the Chief Customer Officer.
With the success of our company starting with our people, in addition to having the prerequisite business experience, functional skills and education - the Director of Customer Insights and Category Management role will require a strong, collaborative leader capable of delivering results while simultaneously driving engagement and people development in a highly collaborative manner across Newell's 8 Business units.
Retail & Customer POV & Strategy
Partners with VP of Sales Strategy and Sales Finance to develop, maintain and provide a Retail marketplace and customer point of view to internal cross-functional and BU partners to inform future NWL customer strategy and investments.
Newell Customer Segmentation. Leads the development of a Pan NWL Customer Segmentation and framework that informs Pan NWL and BU resource allocation to achieve growth and profitability targets.
Assesses business opportunities and risks, makes recommendations using both quantitative and qualitative analysis
Commercial Planning & Category Playbooks
Works with BU Customer Planning in the development of Category playbooks.
Leads local team in providing customer data and insights that informs BU Sales & Customer Planning's understanding of customer shopper, strategies and help identify mutual distribution, shelving, merchandising, and pricing opportunities.
Leads Category Management Team in localizing BU strategies and tactics and supports sales in the sell in and execution of DSMPs.
Teams support the monthly tracking of customer JBP scorecards and proactively offers contingency recommendations that help ensure delivery of JBP and NWL annual operating plans.
Customer Toolbox-Customer Data, Insights & Tools Best Practices
Works closely with CSMI, Data, and Analytics teams to identify and inventory Newell consumer and shopper research capabilities needed to help deliver JBP and annual operating plans.
Works closely with the Data and Analytics teams to develop common score carding and minimize resource investment into reporting.
Leads and manages strategic vendor relationships associated with customer specific insights & tools (ie Kantar, Numerator, 1010, Market 6, 84:51, EYC).
Establishes a regular forum of knowledge sharing across the BU Category Management resources to share best practices and ensure a contemporary approach to the market.
Establishes a regular cadence to engage and share key insights with top customers that help inform management of annual JBP and identify opportunities for future joint value creation.
Ensures teams meet customer contractual expectations around Category Adviserships, while maximizing value for Newell associated with advisor investments (people, data, tools, office space).
Builds a Winning Culture
Regularly communicates and cascades key corporate initiatives, ensuring organizational alignment and employee engagement.
Leads the talent and performance management of reporting staff, while identifying and developing top-potential individuals who can fill the succession planning needs of the company in the future. Aligns the goals of team members with the needs of the team and broader organization.
Manages all financial and human resource deployment for assigned area.
Bachelors/University degree in Business Administration, MBA Preferred
10+ years sales, category management, Consumer & Shopper Insights, channel/trade marketing experience in North America. International experience/exposure is a plus.
Prior experience leading the implementation and advancement of company Insights and customer commercial planning capabilities. Deep syndicated data and panel experience preferred (Nielsen, IRI, NPD)
Selling experience within consumer products (CPG and Hardlines), preferably across multiple brands
Experience developing and managing budgets and leading large teams with broad span of control
Broad exposure to multiple retail classes of trade - Mass, Club, Grocery, Specialty/Department, Dollar, Drug
Solid analytical skills and acute attention to details with deep understanding of syndicated consumption data and various toolsets.
Strong project management skills, self-motivated with a strong work ethic and exceptional drive for results and the ability to thrive in a fast-paced environment and lead cross-functional teams
Excellent written and verbal communication skills; must be able to present data in an organized manner with advanced skills using Microsoft Word, Excel, and Power Point
Travel requirements vary based on company and customer needs
Exceptional leader possessing strong cross-functional collaboration skills.
Ability to work effectively within a fast-paced, complex, Matrix and fluid environment.
Ability to influence decision-makers up and down two or more levels, with and without direct authority, to ensure a fully-aligned customer/company business plan.
Demonstrated ability to build organizational capabilities, develop strategy and drive execution.
Ability to devise and deliver persuasive presentations, based on data-driven insights and facts, to gain support for business strategies and/or initiatives.
Strong computer skills, including MS Office applications, database information sources, and web applications. Positive can-do attitude - collaborative, team-oriented approach - diligent work ethic.