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Senior Vice President, Consumer Insights

Posted on Apr 14, 2021 by Black Entertainment TV

New York, NY 10001
Retail Trade
Immediate Start
Annual Salary

The SVP, Consumer Insights will be responsible for developing, executing, synthesizing, and demonstrating research, analytics, and other sources of insight to inform the senior management of BET, BET HER and BET+, including the President, and senior leadership in programming, development, press, and marketing. The ideal candidate is an extremely experienced Media Research professional with a deep knowledge of, and passion for media, entertainment and consumer insights. This person will synthesize insights from quantitative and qualitative data to provide expert guidance on brand/franchise performance and multi-platform viewing. Reporting to the Chief Research Officer, this individual will lead a team with varying levels of experience and be a true partner to the BET executive team.

Responsibilities include

Help the networks strategize future growth; develop market and brand positioning; build powerful programming and scheduling strategies; to grow Nielsen ratings and strength on digital and social platforms
Understand, track, and feed back to the organization a holistic understanding of the audiences of BET and the health of the brand
Turn business issues into the right research questions. Pursue and guide the best research approach through qualitative and quantitative consumer insights initiatives to drive excellent, impactful insights that move strategy forward and enable decision making
Have deep knowledge of and passion for the television and digital landscape, and be a representative of the consumer to the networks President and strategy team
Be the research insights and data partner to Marketing to provide audience insights for positioning, targeting and engagement, creative development, media planning insights, pre-launch awareness/intent-to-view tracking and post launch efficiency analysis of our key franchises
Design and deliver consumer and content insights to Content Development and production teams, and partner with them as their audience specialists
Handle the pilot research process to help the team better predict performance
Work hand-in-hand with the Scheduling team to improve linear and multi-platform performance
Work with the Ad Sales team to develop compelling selling stories and client engagement opportunities with BET. Serve as the face of BET to clients for insights and research
Work closely with the Press group on their messaging about show launch positioning in the media and performance highlights.
Lead proprietary online research panels and vendor partners
Utilize critical thinking skills to analyze industry dynamics in order to formulate robust and timely planning
Bring findings to life in compelling and innovative ways and communicate insights both internally and externally
Work hand-in-hand with the Programming team to improve linear and multi-platform performance, as well as monetization of all content
Ensure delivery of significant in-person and written insights on programming trends, performance, the competitive landscape, and audience behavior to inform strategies

Basic Qualifications

10+ years of related media research experience, including Audience, Marketing and Content Research
Bachelor degree or higher

Additional Qualifications

Strong experience in qualitative research, such as focus groups, in-depth interviews, and other qualitative methods
Strong experience in quantitative research, including survey design and analysis
Able to synthesize data and insights from multiple sources to Companyft impactful insights and presentations
Excellent interpersonal skills to enable interaction with a wide range of personalities/styles and establish effective relationships at all levels of the organization
The ability to handle multiple projects and changing priorities effectively in a complex, fast-paced business environment
Strong capability to work with multiple partners and peers, and to adapt communication and management style to achieve overall collaboration
High level of accuracy, and attention to detail, with strong analytic and project management abilities
Experience with leading and managing a team
Self starter, highly proactive, and collaborative

Reference: 1162848755

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